News
Hungry? Pull Up An App
October 31, 2014
The gap between Millennials and Baby Boomers is closing in one area: dining-related apps. A study of 1,000 people by the National Restaurant Association released this week found that one-third of consumers are more likely to use restaurant apps than they were two years ago. NRA Research SVP Hudson Riehle says restaurant tech is more common among Millennials (53%) compared to Baby Boomers (26%), but the difference isn’t as big as expected. The same number (10%) of Millennials and Baby Boomers pay for meals with their smartphone; 12% of Millennials versus 8% of Baby Boomers order take out or delivery from their phones; and 19% of Baby Boomers versus 11% of Millennials look up nutritional info.
