Heather Morrison
Heather Morrison is the Founder and CEO of Morrison Architectural Planning Strategies, LLC, and
MAP Studio LLC, a WBE-licensed architecture firm. She is an architectural strategist and project
manager with a twenty-five year record of successfully managing large-scale architecture and
construction projects.
After working in the field of architecture for several years, and especially while project managing with
ZGF Architects for the Lurie Children's Hospital, she often observed significant inefficiencies in how
entitlement processes for permitting, code review, and licensing were managed. Changes in the
design often have to occur after the fact within this process, exacerbating inefficiencies. Heather
found a hole in the market, which quickly became a passion for helping all sides of a development
team streamline the compliance process.
Heather started MAP Strategies (MAPS) to bring accountability to her clients, and the discipline to be
informed, organized, and prepared for the governmental regulatory process. Similar to the law,
building codes exist to systematize how architects design buildings for the safety of the public.
As a compliance partner, Heather and her team focus on editing architectural designs during
pre-construction and strategically plan the path for permitting and licensing, creating better design
outcomes while saving time, money, and resources.
Heather’s then-startup began in 2014 in the West Loop with the dream of turning compliance on its
head. Fortunately, notable developers gave her a chance early on to prove MAPS’s value–and she
and her team delivered. These early successes and a reputation for high-level service paved the way
for consistent growth in the years to follow.
Notable developments overseen by Heather and her team include: 400 North Lakeshore Drive,
Lincoln Yards, 727 West Madison, the Tribune Tower renovation, and 900 West Randolph, the tallest
building in Chicago’s West Loop.
Beyond Heather’s professional achievements, she is passionate about her civic engagement and
contributions. After a long battle with cancer, her father Michael Morrison, a prominent real estate
attorney in Chicago, passed away in 2010. To honor his legacy and commitment to giving back and
lifting up underserved populations in Chicago, Heather gathered together a fundraising committee
which eventually raised over 100 thousand dollars to endow a scholarship in Michael’s name at the
Chicago Jesuit Academy, a full-scholarship college preparatory middle school located on Chicago’s
west side. Distinguished by small classes, an extended academic day, and a longer school year, CJA
makes it possible for young men from modest economic backgrounds to find their way to outstanding
high schools and colleges which they would otherwise not be able to attend.
January 11, 2023
Heather and her team regularly volunteer as pro-bono consultants, performing zoning assessments,
code consulting, permit management and other entitlement services for affordable housing
developments.
MAP Strategies
Founder & President